International businss Case Study Example | Topics and Well Written Essays - 500 words

International businss - Case Study Example Global market entry strategy requires intensive branding and promotion that would meet the diverse needs of various communities (Donnellan, 2014, pg.150).Besides, sound product, pricing and distribution has been critical in elevating Tommy Hilfiger to status of international firm. In this respect, promotion through global personalities and licensing brand association with great companies does wonders. The greatest challenge most firms may face is standardization across diverse market niches. In this aspect, Tommy Hilfiger has differentiated its products to fit into the cultural differences that cut across its main markets in Europe, America and Asia. Besides, Pricing has to been discriminatory to yield desired goals. Critical assessment of the operation of Tommy Hilfiger portray branding and promotion as standardized across the globed. It is evident that Tommy Hilfiger uses international and local media to promote its brands that captures children and adults in their different gender. From the case study, the company has used global cartoon entity of Disney to promote children ware. This is a global approach since the program provides a common platform for target market in which children and parents are always trapped. Working with Disney artists also explores the strategy of working with other global companies which is viewed as positive Inter-industry Corporation with significant company image boost. Considering the adult wear, Tommy Hilfiger has used global leaders in politics like Clinton, Musicians like Snoop Dog, among other renowned personalities like Beyoncà ©. It is worth to note that the people noted in Hilfiger brands promotion command global acknowledgement in various spheres of lif e (Pride & Ferrell, 2010, pg.328). In that respect, this standardized approach has helped it to cut costs on operation with consequential gain in revenue and public image. In terms of price and product, Tommy Hilfiger took a strategic measure of setting up